JM.ROVERLANDING

Jano, Mel & Mia • Overlanding Adventures

Land Rover Defender Content

Our Impact & Reach

Building a community of adventure seekers and Land Rover enthusiasts

2.9K
Followers
+46.5% this month
199K
Monthly Views
80K accounts reached
12K
Monthly Interactions
8K accounts engaged
1,055
Content Saves
High engagement

Top Performing Content

Our most engaging UGC that drives real results for brands

Camper conversion interiorMost Viewed
26 items we always bring overlanding125K Views
These are the items we pack for our overlanding adventures. What did we miss? What would you bring?
7.4K951.6K
Tailgate table setupHigh Conversion
Tailgate Table Demonstration65K Views
Step-by-step guide to setting up a tailgate table
2.2K95414

Audience Insights

Deep dive into our engaged community demographics and behavior

Geographic Demographics
Top countries where our followers are located
Geographic demographics showing Germany 19.0%, United Kingdom 17.9%, France 6.5%, Netherlands 4.5%, Italy 4.2%
Age Demographics
Follower age distribution from Instagram insights
Age demographics showing 25-34: 38.6%, 35-44: 27.3%, 18-24: 10.7%, 45-54: 15.3%
Content Performance by Type
Engagement breakdown by content format
Content performance showing Reels 73.1%, Posts 20.1%, Stories 6.8%
Gender Demographics
Follower gender distribution
Gender demographics showing Men 81.0%, Women 19.0%
JM

Jano & Mel

+ Mia the Adventure Dog

Overland Explorers

Our Story

We're Jano, Mel, and our adventure companion Mia, sharing our journey of transforming a Land Rover Defender into the ultimate overland vehicle. Our content showcases real modifications, honest reviews, and authentic adventures that inspire our community of 2.9K+ followers to explore the world responsibly.

Vehicle Expertise

Detailed Land Rover modifications and overland gear reviews

Authentic Content

Real adventures, honest reviews, and genuine recommendations

Engaged Community

High-converting audience seeking overland and automotive products

Ready to Collaborate?

Let's create authentic content that resonates with adventure seekers and drives real results for your brand.